Work Experience Snapshot

Senior Digital Strategist

SCS, March 2022 - Present

Delivering end-to-end digital strategy for multiple client brands with an aim to drive consistently excellent ROI across owned, earned, and paid media segments. Working closely with the VP of Strategy to craft strategic frameworks and attain valuable market insights to inform digital marketing direction that positively impacts account KPIs.

SCS is an independent agency that powers brand performance. We use insights, creativity, and technology that enables us to help some of the best brands in the world perform.

Senior Digital Media Strategist
Digital Project Manager; Product Owner

Bixal, October 2018 – March 2022

Currently leading strategic communications efforts on behalf of Bixal’s business leadership to achieve its vision for its corporate rebrand and content marketing goals. Managing brand realignment implementation, including content marketing and social media publication distribution, as well as comprehensive communications strategy planning and execution with daily content development and content strategy creative collaboration, visual design, and UX teams.

Previously served as the project lead and product owner for a careers-focused website (Drupal) design, development, and launch for the U.S. Department of Health & Human Services (HHS) in coordination with the Assistant Secretary for Public Affairs (ASPA) and the Office of Human Resources (OHR) ReImagine HHS, Maximize Talent initiative.

Other responsibilities include day-to-day management and operations of various projects, including website launches, online communications, web applications, advertising campaigns, and data reporting.

Client Success Lead*

Gray Street Solutions (GSS), August 2013 – October 2018

As the third person to join this boutique, creative digital agency, created and executed—from scratch—the client-facing brand strategy and systematized operational procedure for projects and marketing campaigns.

In five (5) years, enabled GSS leadership to become the “go-to” agency for foreign defense and domestic maritime industries—aiding growth from three (3) clients to 20+ customers in that span. Led both in-house and distributed design and development teams, generating a portfolio of maritime industry-focused digital projects and online advocacy campaigns unrivaled by any other firm in the US.

*Previous positions with GSS include Digital Solutions Strategist and Associate Creative Strategist.
                                                     
 

Social Media Engagement Assistant (Gameday)

Monumental Sports & Entertainment, September 2013 – December 2013

Managed Washington Wizards gameday "Social Hub" to curate owned and earned social media mentions and drive in-person fan engagement, as well as support post-game communications efforts.

Communications Assistant

D.C. United (Major League Soccer), January 2013 – August 2013

Planned, proposed, and developed online content and social media strategy for weekly op-eds. Conducted research and analysis for matchday competition articles and produced “game notes” for commentators and associated press.

Digital Marketing Manager

Medical Investment Trust (Asthma & Allergy Center), August 2012 – December 2012

Established an integrated digital presence (Website, Facebook, Google) for this company that managed seven (7) rural health clinics in eastern Kentucky. Spearheaded both digital and grassroots marketing efforts and assumed media buying responsibilities.

Accomplishments

• Participant: Georgetown University StartupHoyas 2014 Summer Launch Program

• Winner: 2014 DC Sports Tech Pitch Contest

• Participant: Center for International Studies, University of London

• Participant: The Fund for American Studies, Georgetown University

• Campus Correspondent: ESPN-U, University of Kentucky