Branding + Mobile App
The Junior League is a nationally recognized, women-led philanthropy network that spans the U.S. and the Junior League of Washington (JLW) is the chapter operating in the nation's capital. After contributing to the previous year's JLW Kitchen Tour, an annual spring fundraising event, I volunteered my time to conduct a branding exercise, delivering a cohesive brand identity for the 2016 and 2017 events, as well as designed and developed the event's mobile application and logistics functionality.
Update: In 2018, I managed a comprehensive redesign of the mobile application to fit within a newly updated app development framework, making this a 3-year recurring project for the JLW. The mobile app has consistently achieved +80% engagement rates (event day) and +65% YTY in download volume.
