I’m Rick Burchfield, an Atlanta-based performance marketing and digital strategy professional.
A Bit About Me
I like to think of myself as a full-stack strategist, helping brands realize their marketing goals using meaningful, data-driven insights to craft digital strategies that drive performance and deliver results. 🚀
What the #$%* is a “full-stack strategist”? Simply put, I’m an expert at being a generalist. I know a little (sometimes more) about a lot. This helps me connect the dots between marketing, innovation, creative, media, project management, and account services like a highly skilled phone operator. 🐙
Except my tools aren’t wires and switches (well, they kind of are) … rather, I rely on data, insights, and frameworks to get the job done. 📊
I accomplish all of this with a reverential dedication to strategic thinking and initiating collaboration whenever possible. I strive to remain chronically curious and keenly observant of the digital world, keeping up with new media trends, and tapping into innovative technologies to move the needle. And I attribute all of this to a deep desire to understand the “why” of things. 🤔
Portfolio Highlights
I've led multiple successful product launch cycles, planned and executed online performance marketing campaigns, and delivered creative services for both internal stakeholders and external customer segments. Here’s a few projects I’m proud to have contributed toward!
A Glimpse at My Life
My Bourbon Blog
When I'm not leading projects or marketing new and awesome products, I manage my blog, Bourbonatic! The blog catalogs an ultimate passion of mine, enjoying fine and rare bourbon whiskies. *Currently on hiatus, but check out my Instagram page!